Effective ways businesses and entrepreneurs can make use of WhatsApp

WhatsApp is a social media app that was acquired by Facebook Inc. on 19th February, 2014 with a jaw-dropping sum of $19 billion. This platform has since its inception in January 2009, evolved and has become one of the leading social media network connecting billions of people worldwide. It is available for different operating systems like IOS, Android, Windows phones, Blackberry, Java, and recently, has a windows App. WhatsApp simply put, allows one send messages, audios, documents, videos, GIFs, voice notes, user locations, etc. in real-time.

There are also some other features of WhatsApp that makes it wonderful;

1. WhatsApp calling:

this feature enables one to call another person online using his or her data or a Wi-Fi. This feature was introduced in 2015 and has improved the quality of service offered by WhatsApp.

2. WhatsApp video calling:

this is also a nice service introduced by WhatsApp that has had great impact on users. With this feature, you can call someone and actually see the person and talk in real-time. This is about one of the free video calling services on the internet.

3. Broadcast:

this feature, although not mostly used by people, is a service that allows one send a particular message to so many contacts at the same time. Just navigate through your WhatsApp and you’ll see this service. This is one of the under-utilized WhatsApp feature.

4. Status feature:

this was added in the just released WhatsApp update. This feature is similar to that of Snapchat that allows you post a status update that gets deleted automatically after one day.

5. Group feature:

this allows you create a group and add members to the group. This acts like a discussion zone where everyone sees anything someone types or shares to the group and makes contributions to it.

With all these features, WhatsApp is indeed a very valuable tool for business men and entrepreneurs who would love to improve their businesses.
In this article, we will be discussing several ways WhatsApp can be used by entrepreneurs to advance their business and increase customer loyalty.

WAYS THROUGH WHICH WHATSAPP CAN BE UTILIZED BY ENTREPRENEURS AND BUSINESSESS

WhatsApp can be used for effective customer support:

through WhatsApp, customer care representatives can effectively attend to customers fast. As a business, you can use a mobile number for WhatsApp and enlighten customers to contact you for quick support on WhatsApp through the number.
Recently, several companies like MTN, ETISALAT, and the rest have used this service to enhance customer support. You want to attend to your customers more? Make use of WhatsApp and you’ll see the boost in customer loyalty.

WhatsApp can be used for advertising a new product (product promotion):

WhatsApp groups are like wild fire and information are easily spread through thousands of groups within some hours. Posting updates on a WhatsApp group about a product and telling friends and business partners to help you spread the information to other groups is a sure way of creating awareness about your new or existing product. This is ideal for small startups, but can also be used by other businesses.

WhatsApp for meetings:

as a CEO or team leader, you can create WhatsApp group for your team and schedule meetings for your team members. During this time, all members of your team come online and issues are discussed. This is so good that you can have meetings at any time.

WhatsApp for easy communication:

through WhatsApp, team members or CEOs can contact each other and ask questions concerning your business to avoid mistakes or misinformation of all sorts. On WhatsApp, you can chat privately with anyone whose contact is saved on your device or who contacts you. With the video calling feature, you can ask questions about anything and even let the each other see problems in real-time.