The internet has brought so many business opportunities for people and so many are not yet tapping into this large pool of money. There are so many opportunities available on the internet ranging from blogging, video blogging, etc. but in this article, we would be talking about digital product creation.
We would be discussing all it takes to create a digital product that will sell, the available types of digital products, and some tips with which you can make the most out of your digital product.
Just grab a packet of popcorn as we proceed………
Types of digital products
Before you ever decide to create a digital product, you might want to decide the type of digital product you want to create. There are three types of digital products (information) currently and they include;
Written digital products
We would discuss the three of them in details below:
Written digital products: this type of digital product no doubt is the most known type of digital product. As the name implies, it is digital information written and could include things like blog posts like this one you are reading, eBooks, reports, newsletters, etc.
This type of product is the easiest to produce because, with intensive research, you can come up with something that is very cool even if you have little or no writing skills.
Audio products: as the name suggests, audio products are products that are recorded and come in form of audio courses, music, podcasts, etc.
This type of digital product is becoming more popular by the year and with so many technological tools created, clear and high-quality audio can be recorded. For podcasts, there are products that can be bought from online stores that can help you make quality podcasts.
It obviously shows that this type of digital product is costlier and harder to make than its written counterpart. It also entails writing what you would talk about down before recording it.
Video products: this is the third type of digital product and is the video version. Technology has also made it possible for people to make good videos from the comfort of their rooms with ease. There are video creation and editing tools available that can be used. Some of these tools are free while others are paid tools.
You may decide to feature in the video or not. If you wish to feature, then you would need a camera, camera tripod, etc. You can also make use of your smartphone to make the video and then edit it to your taste.
Movavi video suite, pinnacle software, power director editing software, etc. are there and are great tools. Also, YouTube has an online video editing platform that is entirely free that you can make use of but, you must have a Google email account.
It requires a degree of expertise before you can make a video that will appeal to people. If you wish to go ahead with this, then you might want to read and watch tutorials on how to make high-quality videos.
You can create video courses, presentations, slideshows, etc. sell them and make lots of money.
How to choose a digital product that will sell
After choosing the type of digital product to make, the next thing is to decide which digital product that will sell if made. It is important to note that you should not choose a niche just because you have a passion for it… You wouldn’t want to make products that people will not like to purchase or that have little demand from people.
This said, the most important thing is to choose the right product but how do I know or choose the right niche? This is a question that requires an answer.
The sincere and simple answer is:
To choose a product that will sell, visit online forums that have health, romance, sex, dating, business, and investment sections. When you visit such forums, keep your eyes on questions that people ask and I bet you will find lots of topics that people really need to know.
Write down as many topics as you can find, then scale them down and choose the one that you can write. Choose just one from the list based on the number of demand from it i.e. the HOTTEST.After choosing any of them, make online research, offline consultations and if possible, visit libraries and dig up information about the topic.
That is it! You have found a product that will sell immediately it is released. But, the problem is not yet over. There are lots of other things to be considered before publishing your product.
Before talking about other things to be considered, let us look at some hacks that will help you make a great digital product.
Tips on digital product creation
You do not be an expert in the area before creating your digital product: this is indeed true if you wish to make money from digital products. We already said that your choice of topic to create should be on the number of people that need such products and as we already saw, health, sex, business, investment, dating niches are where you can find great topics that will sell.
Remember to outsource when possible: outsourcing simply means getting people to do things that you cannot do or do not have enough time to do for you. There are sites where you can find freelancers and experts that can help you actualize your dream and some of them include freelancer.com, fiverr.com, upwork.com. peopleperhour.com, etc.
Some services you can outsource include cover designs, video editing or creation, voice over recording, product writing, and indeed any part of digital product creation.
Never allow your emotions envelope your sense of reasoning when it comes to digital product creation.
Having stated some tips to ensure a successful digital product creation process let us no look at what to do when the product is ready or almost ready.
How to make sure your digital product sells
You have successfully created your digital product but there is more to getting your product sold to the “hotness” of the product. Yes! Being hot is an added advantage to your digital product but let us look at more things to be done.
Make your potential customers anticipate your product: this is a way of increasing your potential customer’s craving for your product. After creation, go back to those forums where you got the ideas from, create posts on your product and if possible, share some freebies (these freebies might include some part of your eBook). The post on such forums should contain your course outline and some key features of your products.
you can create such craving in them by writing a captivating post, and then redirect them to a landing page (well-designed with a very good copywriting post) and probably collecting their email addresses before giving out the freebie mentioned above.
Run adverts for your product online and offline: Although your product already has very large demand, you can increase your market by running adverts both online and offline.
You can run adverts on the forums where you found these ideas, or on Facebook and other social media websites. You can also utilize Google Adwords, radio channels, TV channels, etc.
In running these adverts, make sure you already have landing pages for your product. If you do not know what a landing page is, it is an online page where you write about your product, what someone who purchases it would gain, and a call to action button from where someone can purchase your product.
Consider the mode of sales: if your product is ready, you must consider how to sell your product. How much can your product be sold for? How would your potential customers get the product once they purchase it? These are questions that you must find answers to before launching your product.
You can sell the product either by manually sending temporal download links to your customers upon purchase to their email addresses or phone numbers, etc. There are other options available that you can choose from for this.
Having discussed digital product creation, it is now left for you to start today and tap into this billion dollar industry. It is important that we tell you that you can also sell other people’s digital products. These products are known as PLR and MLR products. These products give people resell rights and so, you are free to resell them to others.
Find more about them, and it will ease the stress for you. We would like to hear from you… Are there other things you wish to know that we did not cover? Tell us via the comment section.