Real estate business has proven to be a business that has come to stay and each year, it keeps growing because people continually want to own houses, lands and other property.
You might be making little or no progress in your chosen field of real estate business and that can be attributed to some factors. Some of these factors might be because of some little things you neglect and some you overdo.
In this post, we will be looking at tips on how to be a successful real estate agent and these tips apply to any agent from any part of the world- be it the US, UK, Canada, or any other country you can think of.
After some interviews with successful real estate agents, we came up with these habits or skills that were common among the seven interviewed agents. The tips might not apply completely to your area or might have a slight variation but at the end, they are plus or minus the same thing.
Just grab some popcorn as we feed you with the tips…. Just kidding, don’t mind me…
Tips on how to become a successful real estate agent
Do not neglect the importance of email marketing: Yes! Email marketing is one of the sure ways of getting people know about properties that are up for sale. You can get emails of people who are interested in owning houses, lands, etc. by either using a landing page. Let me break this process down.
Landing pages are web pages where marketers persuade prospective clients to submit their emails or proceed to purchase their product. It has being a sure way of getting people subscribe to newsletters, buy products and the likes. The page if used to collect emails might have something to entice possible clients like eBooks, promises of getting some products in return, etc.
It is important to note that it is not rational to buy emails from people as most times, these emails are generated by bots and are not real.
Once these emails are gotten, you can make use of online email marketing websites like MailChimp, Drip, Constant Contact, AWeber, GetResponse, ActiveCampaign, etc. You can check out these sites and get more information about how to start.
Go beyond using pictures: taking shots of your property is not enough to convince people these days going by the advancement in technologies. Because of this, making videos of the property, surrounding environments and if possible the street where it is located is a sure way of convincing people and in turn, making more sales.
It is advised that you make the videos fun, show stuffs that will make potential buyers want to buy your property. After taking such videos, you can post them on video hosting sites like YouTube, etc. using relevant hash tags.
Get on social media: If you are a real estate agent and you don’t have a social media presence, then you are missing out on a lot of things. In this 21stcentury that everyone is on one or more social media sites, these sites are very good for advertising your property and getting buyers.
By getting on social media does not mean making use of your personal social media accounts. I mean creating a page for your business on Facebook, creating a twitter handle for it, an Instagram account for it, etc. By employing the services of a social media expert, you can grow your brand by increasing the number of followers and getting sales.
These social media sites also have services that allow you run adverts for your property in order to reach more people and you can narrow the people your advert will reach to people who are interested in real estate and even to a particular locality.
The importance of advertising on social media sites are to enormous to mention. An interview with one real estate agent revealed this fact. James, who has being a real estate agent in the US for three years, narrated an experience that we would like to share with you.
According to James, his business had a Facebook fan page with thousands of likes but when they made a post about a property, they got little engagement and people who seemed to be interested were not much. But as soon as they ran a Facebook advert for the property which was located in Maryland, they received lots of calls from people who were interested and within a short while, they sold the property.
Get a personal assistant: we mentioned earlier about growing your social media account by employing the services of a social media expert. This is where the place of a personal assistant cannot be overemphasized. If you are getting a personal assistant, make sure he or she is proficient in managing your business’s social media accounts, can take and place calls to your leads, can compose and send emails at and as when due.
As a real estate agent, you might be very busy sometimes that you can’t reply to customers and so, employing a personal assistant is a sure way of making sure your customers are satisfied. This in turn will make them recommend you to their friends and to their friend’s friends.
Get to know stuffs around you and around your property: successful real estate agents are known to have great knowledge about stuffs that exist around their property. Stuffs like the best schools around, hospitals, stadia, police stations, recreational centers, best places to shop, best restaurants and hotels, etc.
Knowing about all these will ensure that you convince your potential customers the more. It will also make them trust you and want to run to you each time they need a property to either rent or buy.
Get a website: To look more professional and build trust, it is advised that you get a website for your real estate business and indeed for any business you intend going into. Here is an article about the importance of getting a websitefor your business. Check it out and get more information.
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