Business as we all know could at some point be a daunting task. You might also feel like giving up because you do not get enough sales. The art of marketing your product is not only to be left for the marketing agency of your company and if your business is of small or medium scale, you should leverage on some other ways of marketing your product.
In this article, we would be looking at the various ways through which you can increase your sales. These ways might not be as you expected the list to be but, they are little ways that skyrocket your sales.
Ways of increasing your business sales
Below are some of the ways through which you can increase your product sales that have worked for several people:
Sell benefits: yes! This might be confusing. What we mean by selling benefits is to focus on the benefits someone that purchases your product stand to gain from it. Sometimes, we end up trying to market the product itself other than its benefits.
If someone does not want to buy your product in the first place, he might end up considering it once you are able to convince him that this your product can be of great help to him by outlining the benefits.
Many people might not understand the features of your product especially if you try to explain them in technical terms but once you list the benefits of the product, they get more interested and might consider buying it if it meets their needs.
Ask for referrals from your customers: you can leverage on people that have patronized you to get more sales. All you need to do is to encourage them to refer people to you either by consciously appealing to their conscience or by attaching some freebies alongside.
You will be surprised how it works. It works like magic. The thing is, people might not feel like doing something but when you tell them to do so, they do it so fast that you begin to wonder.
For instance, we once made a post on our Facebook page and then, got quite a few likes and comments. We then made another post and wrote “Like, share, comment and invite your friend to like this page”. By adding this at the end of our post, people started commenting, liking, sharing and inviting their friends to like our page.
This was simply because we asked them to do so. You will be surprised how it would increase your sales once you tell people to refer their friends, colleagues and loved ones to your business.
Take advantage of your personal social media account: yes! Your personal social media accounts I said. Most times, business owners tend to only market their products on their business’s social media account and forget that they can get extra sales by just doing some marketing on their personal accounts.
You might be thinking that none of your friends on your private social media account or on your WhatsApp contact list needs your product or that they cannot buy it but, you will be surprised most of them might need your product.
Try to market your product today on your personal Facebook, WhatsApp, Twitter or Instagram accounts and you will be surprised.
Get testimonials from people that have used your products: customer feedback is very vital in increasing sales. Many people would like to know about what people that have made use of your product have to say about it before purchasing. This is because they either don’t want to buy a product that will not offer value to their lives or they have been scammed in the past by similar products.
If you have a few customers that have made use of your product, get back to them and let them tell you how useful your product has been to them. Once you’ve gotten these testimonials, you can make use of them while trying to market your product to other people. It is important you make use of real testimonials that are verifiable to increase the credibility of your business.
Your product should have grades: this does not mean you should reduce the quality of your product or service in any way. It simply means having different levels of your product. For example, a web hosting company that has several hosting plans ranging from basic, premium, business, golden, etc. will get an improved sale because their services can be afforded by all categories of people.
Imagine they only had a golden plan and only few people can afford it, that means they will not only have little sales, but will soon go out of business.
I hope you get the picture we are trying to paint here? Just find a way of having different grades or variations of your product or service with different price tags. This will increase your sales beyond your expectation.
These ways we have discussed are all tested and trusted. Apply them today and see your business’s sales increase rapidly. We would like to hear from you. Have you tried any of them? What were the results? Let us know in the comment section below.
We would love to see your sales increase! Remember to share with your friends using the share buttons on your different social media accounts.