Have you been wondering why your emails are neglected by people and you need a solution to that? Do you know that there are some email ethics that you should follow in order to increase your email open rates? These are standards that cooperate and high-placed individuals follow and if your mail does not meet them, they just delete it immediately and even when they open it, they don’t regard it as anything.
In this article, I will be letting you know some email ethics that you should follow when next you are sending out emails. Be it as an inquiry mail, newsletters, job applications or even correspondences at your workplace. These email ethics will help you find favor in the eyes of the person you are sending it to or at least, help give you their audience.
They are standard mailing ethics that were brought about through a series of research and studies and I bet you will enjoy it as we discuss them together. Grab a packet of popcorn and join me in the ride.
Some email ethics to increase the chances of your mail getting opened
They include:
Do not use ALL CAPS
writing your email headings or body all in capital letter is a very bad way of doing it. In a formal setting, it means you are angered and the person who is to read the email should decode that from it.
Assuming you are applying for a job through the mail and you make use of all caps, it means you are angry and the HRC who is to receive your application will automatically know that you don’t know simple email ethics and may disregard your application. This might be the reason why you apply for jobs and don’t get an interview invitation.
Also, many people don’t like reading ALL CAPS written articles naturally. The eyes lose focus easily while doing so and to keep their sanity, they just disregard the mail or trash it in a bid to save their eyes and brain from stress.
Do not use “RE:” unless you are replying to a mail
most people don’t know when to use “RE:” while writing email headings. They believe that it is a common convention and so use them that way which is bad. It is only used when replying to someone’s mail. I have personally seen lots of people make use of this while writing to me to inquire on certain business and entrepreneurship related subjects and I am wowed by that.
Avoid making spelling and grammatic mistakes
As inevitable as it may be, people are advised to make sure the emails they send out are free of spelling mistakes. This is because we do not know the character of the person we are mailing to and his or her background.
Although spelling mistakes are not avoidable, you should be sure to reduce the number in your emails. This can be done by either proofreading it over and over again before sending it out or making use of tools that can help you do that.
These tools have their free and premium versions and one of the most popular of them all is Grammarly.com. It is an online tool that can be used for proofreading. They also have a desktop application that you can download as well. There are two types of accounts that can be opened on Grammarly which are the free and premium accounts.
To make life easier, they have extensions that can be used on a number of browsers that help check for spelling and grammatic errors while you type on text fields on these browsers. I make use of their chrome premium extension and it has really helped me a lot.
Do not use one-word subject lines
this is another email ethics that should be strictly followed. Especially for email marketers. Most times, the use of one-word subject lines leaves our intended email recipient confused. A word cannot perfectly describe the subject of a mail and people tend to skip such emails and see them as autogenerated.
Do not embed videos, flash or JavaScript in emails
no doubt, making use of these things beautify our emails but they also have adverse effects. They delay the load time of these emails and people are always impatient. Once the mail doesn’t load fast, they skip it and move to the next one.
Also, dating and scam websites have made use of flash and JavaScript embedded emails over the years, and they have lost their value. People now see these kinds of emails as spam and as such, don’t waste their time looking or reading its contents.
The best practice, however, is to upload your videos on a file or video hosting service and include the link in your mail persuading the recipient to check out the link for more details and to watch the video.
Avoid embedding forms on your emails
the main aim of an email is to either inform someone and possibly convince them on something. This is what you should focus on first on any email. If you wish to collect their details, they will gladly give them to you if they are convinced.
Embedding forms on emails distract people and they end up believing your mail is one of those that are meant just to collect people’s details without creating value. If you wish to collect details from your mail recipients, you can redirect them to landing pages or make use of form or survey tools online after you have convinced them.
There are lots of form and detail collection tools online like Google Forms, Microsoft Forms, survey monkey, etc. Most of them are free and you can make use of them. Set them up, get their link and include them in your emails if need be.
Avoid the use of exclamation marks in your subject lines
in the past, the inclusion of exclamation marks worked wonders in email marketing until the advent of online scammers. This made lots of people lose interest in it and immediately they see exclamations and subject lines that seem unbelievable, they conclude that the mail is yet another scam and so, flee from it.
This is an email ethic that people take for granted and may be the reason why they get little or no sales when they send out bulk emails.
Conclusion: I have extensively discussed the various email ethics and I hope you learned a thing or two. They are all helpful and I can assure you that you will see great improvements when you adhere to all the aforementioned email ethics when next you are writing an email copy.
